These aren't the droids you're looking for.

These aren't the droids we're looking for. It graces the pages of hundreds of science fiction novels and appears in countless films.

It is used to describe a wide array of robots, both human-like and and not-so-human-like. And in every instance of its use, Lucasfilm either makes money, or takes legal action. Albertus Magnus, a Catholic saint who lived in the 12th century Holy Roman Empire.

By the midth century, the term began to assume its modern definition as a robot with human-like qualities. The filing, shown above, was granted in May of , and claimed exclusive use of the term for the following applications:. In the first week, Verizon sold an estimated , Droid phones; by 2.

Interesting fact about the Droid | nocuwahojopyx.web.fc2.com | Android Forums & News

All the while, Lucasfilm received a handsome chunk of change from Verizon for lending their Droid trademark. To keep a trademark active, one must vigorously defend it, sometimes excessively; this is exactly what Lucasfilm has done. Cooper recalls the struggle of branding his company in July of , just before its launch. Then it hit me -- Addroid!

The cease and desist letter sent to Addroid by Lucasfilm Scribd. In the letter, Lucasfilm's lawyers argued that Cooper's use of "Addroid" would "dilute [Lucasfilm's] famous DROID marks, resulting in their loss of fame and distinctiveness.

Lucasfilm Owns All of Your Droids

In retrospect, Cooper considers himself lucky. It is this very inactivity that Lucasfilms has tried to avoid, reiterates Cooper.

I own those 5 letters. In , Disney purchased Lucasfilm. A free content marketing dashboard from Priceonomics.

Error (Forbidden)

Turn your company data into content marketing people actually like. In Data We Trust.

Lucasfilm Owns All of Your Droids. Published Dec 19, The Content Marketing Handbook.

Content Tracker A dashboard for tracking content marketing performance Learn More A free tool from from. We are flattered you shared our blog post! If you want to be notified when we write a "halfway decent" blog post in the future, leave your email here below. Popular Posts Data Studio Content Tracker Training PR Automation Jobs About Us Terms Contact Us.