University marketing and recruitment strategy

University marketing and recruitment strategy

Posted: Labnews Date: 18.06.2017

The Brand, Marketing and Recruitment BMR division provides organisation-wide brand strategy and ongoing brand management, strategic marketing and planning, marketing communications activities, digital marketing, research and segmentation.

BMR provides sales and marketing planning and campaign assistance to help attract and recruit students.

Marketing and recruitment activities planned and implemented by the BMR team are designed to help achieve the University's strategic goals of brand and reputation building and attracting domestic and international students to study at UWA. The Brand and Marketing team within BMR provides strategic brand direction and ongoing brand management for the University.

Marketing works across all global markets to help build the brand position and to attract business partners and students to UWA. The Brand and Marketing team consults with and across all areas of the University to implement marketing plans. The UWA Brand Toolkitaccessible to staff, provides tips on how the University is visually represented across all platforms, both internally and externally, such as print and online communications, advertising, stationery and memorabilia.

Institutional partners, members of the media and other groups who seek access to the University logo can request via an university marketing and recruitment strategy form.

For most content this is handled automatically by the web publishing facilities and content management systems offered by DCS. Official websites and applications outside central web publishing facilities are required to use the University's visual identity in a consistent manner. We work closely with developers to ensure the usability and accessibility of our websites are up to date with current online standards.

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Study Research Engage The University Governance Vice-Chancellor Meet the Executive Highlights History of the University Faculties and Schools Research Institutes and Centres Campuses UWA Sports Park Transport and parking Complaints Official publications of the University Brand, Marketing and Recruitment Using the UWA brand Filming and photography Anzac day trading hours 2013 westfield penrith at UWA Contact us.

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Access to the University logo and brand guidelines The UWA Brand Toolkitaccessible to staff, provides tips on how the University is visually represented across all platforms, both internally and externally, such as print and online communications, advertising, stationery and memorabilia. Visual identity How the University is visually represented across all platforms such as print and online communications, advertising, events, stationery, uniforms, memorabilia, signage and PowerPoint presentations.

Resources Brand and Marketing is responsible for the development, implementation and management of several overarching marketing strategies and plans. Social media Staff considering using Facebook, blogs or other social media for University communications should familiarise themselves with social media and media policies.

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university marketing and recruitment strategy

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