After the sudden death of my father in , I became the president of this company , which served the Filipinos living in Japan. I restructured the business completely, and was able to sell it to a direct competitor two and half years later with continued employment of my staff and the continuation of the brand.

Thus, now I am back to being a creative full time! The company's business was to send Balikbayan boxes literally "repatriate box" and remittance from Japan to the Philippines.

My father was the first non-Filipino president among the Forex companies, and independent. When I took over the company, it was struggling, failing to adopt to the changing business environment.

It had a confusing name, Forex Interweb, no website, very ugly DMs and ads.

Basically no clear corporate identity at all. The business was just riding on the Forex name.

So, I changed them all. A new company name, a new logo, and a CI with a vibrant color palette.

I built a website, started a Facebook page, and advertised low-cost but fun monthly promos. I gave our Filipino staff uniforms and featured them in promotions and ads to emphasize friendliness of our services.

FOREX JAPAN - Balikbayan Boxes and remittance | Please leave the remittances to Nepal , Vietnam from Japan .

For the remittance business, we partnered with the biggest bank in the Philippines, BDO Unibank, and rolled out co-branding campaigns.

When we attended a large Filipino event in Tokyo for the first time, we used balloons with our logo as the low cost decoration and a give-away.

宅配・送金サービスのFOREX JAPAN

We inflated them at the site as we gave away to the children who came to the fair with their parents. It was a bit hit!

They walked around with our balloons and provided us with free advertisement. Tri-Fold Brochure for the Box Service.

Forex Balikbayan Box Shipping | Forexworld

Tri-Fold Brochure for the remittance service. Magazine Ad for the Holiday Season. Ad for the Japanese in the Philippines.